Vid-Biz: Hulu CEO, WMG and MTV, Netflix on Android

Hulu CEO Jason Kilar: We’re No Cable Killer! We Swear!; Hulu’s CEO insists that his “Hulu Plus” service, which gives subscribers a deep catalog of shows they can watch on their computers or on gadgets like the iPad, isn’t meant to replace cable. (MediaMemo)

WMG Taps MTV for Content Partnership and Video Ad Sales; the record label has given MTV exclusive rights to sell ad inventory around its music video content in the U.S. across MTV Music Group digital properties and mobile services, as well as on WMG’s artist sites and third-party affiliate sites. (TechCrunch)

Watching Netflix on Android is Only a Matter of Time; according to a job listing, Netflix is looking for “a great engineer to help [it] build Instant Streaming client implementations on Android devices.” (WebProNews)

TiVo Wants Cable to Throw More Money at CableCards; TiVo and the Consumer Electronics Association are lobbying the FCC to make the cable industry adopt an IP backchannel for switched digital video communications to replace the SDV “tuning adapters” that MSOs have been giving TiVo users to use free of charge. (Multichannel News)

Cox Reports Heavy Interactive TV Usage; even though just 10 percent of Cox’s subscribers have access to the MSO’s full suite of interactive TV applications, it is seeing heavy usage from that group. (Light Reading Cable)

TV Proves Itself into Our New Decade; BIA/Kelsey raises its estimates for over-the-air revenue to $17.5 billion, a 10.9 percent increase compared with last year’s $15.8 billion. (BIA/Kelsey Local Media Watch)