Google Boosts Investment In Chinese Music Service Top100

The status of Google’s operations in China remains uncertain, but the company has nevertheless upped its investment in Chinese online music service Top100.cn. Google (NSDQ: GOOG) first invested in Top100.cn two years ago, when the two companies launched a music service together, which let people search for and download tracks for free and was designed to make Google’s search engine in China more competitive with Baidu.

A Google spokesman confirms to paidContent that the company has put additional cash into Top100.cn but wouldn’t provide additional details. PCWorld cites Chinese media reports that say both Google and Chinese basketball star (and past Top100 backer) Yao Ming participated in what it says is Top100’s second funding round.

Google basically withdrew from the Chinese search market in March, when it said it would stop censoring its search results in that country and would instead automatically redirect visitors to its uncensored search page in Hong Kong. Last week, the company said that Chinese authorities had said the roundabout was no longer acceptable, and, in an attempt to keep its website up in the country, it would instead add a landing page to its Chinese site. The page includes a link to Google.com.hk, as well as a link to the music service, which is still functional. No word yet on whether Chinese authorities have given the green light to the arrangement.