Emmy Nominations Say ‘Meh’ To the Internet

The people who vote on the nominations for the Primetime Emmy Awards apparently are not cord-cutters. This year’s list, released today, includes the sometimes web-savvy Glee with 19 nominations, including Best Comedy.

But of the six shows recognized for Best Drama, only two — The Good Wife and Lost — were streaming online during their nominated seasons. Though True Blood is available on Comcast’s Xfinity (if you’re a subscriber), the other three nominees (Breaking Bad, Dexter and Mad Men) were only available for purchase on iTunes (s aapl) or Amazon (s amzn) VOD the day after airing.

Plus, HBO’s The Pacific miniseries, which was the most-recognized program overall with 24 nominations, is completely unavailable online at this time.

In addition, while last year there were Special Class categories to honor short form content, this year everything got lumped together into one weird smorgasbord. This means that Lost‘s 80s-style documentary about the Dharma Initiative will be competing not just against 30 Rock‘s webisodes, but also against an HBO featurette about Avatar, the Olympics opening ceremony and the Tony Awards.

The Creative Achievement in Interactive Media categories stuck mostly to the mainstream, with the digital accompaniments for network or cable shows like The Biggest Loser, Top Chef, Dexter and Glee dominating — Glee being nominated specifically for the Coincident.tv-powered Superfan player.

However, On the fiction side Casey Pugh’s recently completed Star Wars: Uncut project was included in the nominations — the only independent web production to be recognized this year.

And the digital experience for Late Night with Jimmy Fallon — which might be the best thing about Late Night With Jimmy Fallon, period — was honored in the nonfiction category. Fallon is also hosting this year’s ceremony, scheduled for August 29. You go, girl.

Also, Patrick Stewart was nominated for Best Supporting Actor in a Miniseries/Movie. This has nothing to do with web video, it’s just awesome. Well, okay, it’s also worth noting that PBS has a strong commitment to making its content available online, and so you can currently watch his nominated performance in the BBC/Royal Shakespeare Company co-production of Hamlet on the PBS site.

You should probably do so soon, though — PBS’s other big winner of the morning, Return to Cranford, is no longer available, which means that there’s probably a limited window to PBS’s digital rights.

And finally, Wieden + Kennedy’s genius The Man Your Man Could Smell Like ad is nominated for Outstanding Commercial.


The Emmys may get a lot wrong, but every once in a while they get something very right.

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