Today in Connected Consumer

Frost & Sullivan analyst and streaming media guru Dan Rayburn stirred things up over the weekend with a strongly worded post dismissing TV Everywhere as nothing but hype to justify cable rate hikes. While he’s right that most consumers probably aren’t willing to pay extra for online access, that doesn’t mean its all “just” hype. It’s hype with a purpose. With the exception of Comcast’s Xfinity push, most of the heat around TV Everywhere is coming from programmers, not MSOs. Their goal? To establish the predicate that programmers add value to MSOs’ broadband platforms so the networks can ultimately demand a piece of operators’ broadband subscription revenues as well as their video subscription fees.