Vid-Biz: PlayOn iPhone App, YouTube Ad Selector, TwitVid Social Ads

PlayOn Delivers the Full Version of Hulu to Your iPhone or iPad; PlayOn has a new app available in the App Store starting July 15 that will allow consumers to stream Hulu to their Apple devices if they have paid for the PlayOn media center software. (CNET)

Will YouTube Swim in Publicis’ ‘Pool’?; Starcom and its partners would like YouTube to join them in implementing The Ad Selector — a Pool-endorsed ad unit. (AdWeek)

TwitVid Launches SocialAds to Help Brands Gain Followers, Retweets; the network is designed to help advertisers increase sales by strengthening their social media presence through customized campaigns with specific audience targeting. (WebProNews)

Broadcast Viewership Hits Record Low; CBS, NBC, ABC and Fox together had the smallest number of prime-time viewers last week in two decades of record-keeping, Nielsen said. (Washington Times)

TV Everywhere Is All Hype; Streaming Media’s Dan Rayburn says Comcast, the only MSO to offer such a service in the US, will lose money with Fancast Xfinity TV and doesn’t know how it will turn the service into a profitable business. (Streaming Media blog)

Widevine Supports Dolby Digital Plus Audio; the DRM and video optimization solution provider is helping Dolby Laboratories create a “movie theater-like experience” for over-the-top video. (FierceOnlineVideo)

Dateline Announces Partnership With Tunerfish; starting tonight, Dateline viewers can log on to and share that they are watching the show to earn the ‘Dateline Detective’ profile badge. (Tunerfish blog)

Mirror Image and Wowza Support High-Capacity Streaming; Mirror Image boosted its per-server streaming capabilities to 10 Gbps with its partner Wowza. (press release)