Mobile Ad Network InMobi Raises $8 Million To Face Apple, Google

InMobi, the mobile advertising network that started in India three years ago and has expanded globally, has raised $8 million in a second round of funding from top-notch investors as more interest ramps up in the industry following Google’s and Apple’s recent acquisitions in the space.

The capital comes from existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. To date, it has raised a total of $15 million. The round will help pay for InMobi’s recent expansion into the U.S. and its launch in Japan. InMobi will also double its engineering staff in Bangalore to invest in its technology platform. It also operates in Europe, Asia Pacific and Africa.

Anne Frisbie, InMobi, VP & managing director of North America for InMobi told mocoNews that rather than be threatened by Apple’s acquisition of Quattro Wireless and Google’s purchase of AdMob, she believes there’s now an even bigger need for alternative mobile ad networks. “The need has increased globally, there’s no market I don