Vid-Biz: Comcast-NBCU, Hulu’s Ad Selector, Old Spice Guy

European Commission Okays Comcast-NBCU Deal; the European Union’s merger review arm has signed off on the Comcast-NBCU deal, thanks to the fact that Comcast does not have any European cable holdings. (Multichannel News)

Will Hulu’s ‘Ad Selector’ Become Online Video’s Advertising Standard?; the Ad Selector is already the favored format among advertising agency Starcom MediaVest Group and video publishers Hulu, Yahoo, Microsoft, AOL, CBS, Discovery and BBE. (Tubefilter)

Want a Shout-Out From the Old Spice Guy?; in a marketing campaign that practically screams, “make me go viral,” the Old Spice Guy is tweeting out links to YouTube videos where he’s thanking fans, journalists and celebrities. (WSJ SpeakEasy)

Sorenson Lands Shutterfly Video Amid Tough Competition; Sorenson will power video services such as upload, transcoding, standard and high-definition playback, and download in Shutterfly customer accounts and on Shutterfly’s Share sites. (FierceOnlineVideo)

Lionsgate Inks Distribution Deal With Satellite Startup XStreamHD; the deal will let XStreamHD customers digitally purchase or rent HD recent Lionsgate releases and access a content library of more than 12,000 titles. (Multichannel News)

Eisner’s Vuguru Readies International Launch of Web Originals; Eisner’s web video studio is readying the launch of two new series in Canada and Europe. (Beet.TV)

Vindico Gets MRC Accredited; the recently created video ad server division of BBE, is announcing this morning that it has been accredited by the Media Ratings Council. (VideoNuze)

Online Video Ad Segment Poised to Explode; eMarketer estimates online video advertising spending will grow more than 48 percent this year, reaching $1.5 billion. By 2014, it expects the video ad market will top $5.5 billion. (AdWeek)

Sports Continues To Be Shining Star of Online Video; the final and streaming viewership numbers for the FIFA World Cup provide the latest evidence that sports are the shining star of the online video world for both free and paid viewing. (VideoNuze)