Clicker Gets Social, Goes Mobile

Clicker is bringing new features to its video search and discovery engine, with the launch of social tools that will allow its users to “check in” and rate their favorite programs, make recommendations to other users and find out what their friends are watching, as well as mobile apps for accessing those tools on iPhone and Android devices.

Clicker’s new tools follow the lead of other social video sites and app makers like Tunerfish, Miso and Philo, which already allow users to check in to their favorite TV shows and web videos and share that activity with their friends. Checking in lets users keep track of what they’re watching online and offline, and rate and discuss those programs with other users. Like other apps that use game mechanics to entice users to track what they’re watching, Clicker will give awards and badges for check-ins. Early award partners include Crackle, HBO, The LXD, NCAA Vault, PBS, Revision3 and SnagFilms.

Clicker Social will allow video publishers to directly add check-in buttons to their videos and websites, to help increase engagement and conversation around their content. The buttons are already integrated with players from Brightcove, Ooyala and thePlatform, enabling any publishers who use those management and publishing platforms to easily add Clicker’s social sharing component to their videos.

The social elements also include new profile pages that allow users to add personal details, as well as their favorite shows, and will keep a log of their viewing history, comments and ratings. To get people connected with their friends and social contacts, Clicker is enabling users to build profiles and find their friends through Facebook Connect, with plans to connect to Twitter OAuth in the works.

Clicker’s new mobile apps will give users on Apple iPhone (s AAPL) or Google Android (s GOOG) devices full access to all the same social features that the company is making available through its website. They can search, add shows to a playlist, manage their profiles, check in to shows and see what other users are watching. The Android app is already available, with the iPhone app still awaiting approval from Apple.

Related content on GigaOM Pro: