By Mark Sweney: ITV (LSE: ITV) has appointed Paul Dale, a former BSkyB (NYSE: BSY) and BBC senior executive, to a newly created role to address the technology “lag” that has dogged the broadcaster in recent years compared with advances made by rivals.
Dale, who is currently the chief technology officer at Asian pay-TV operator Astro, joins ITV in the same position.
ITV’s chief executive Adam Crozier said that hiring Dale represented a “commitment to completely reshape our digital future”.
“ITV has lagged behind its competitors for too long in terms of technology,” said Crozier. “Paul’s arrival signals a commitment to completely reshape our digital future. At Astro he led the transformation of the company into an innovative 2010 platform. His experience and expertise will be vital as we continue with our plan to transform ITV.”
Dale, who has previously held the role of future media and technology controller for BBC Vision and prior to that technology director at Sky Media, will join ITV’s management board.
Crozier said the role was the latest move in forming a new management team designed to deliver on a three to five year strategic plan for ITV.
Dale will lead the newly formed technology and platforms directorate and will be responsible for transmission, broadcast services and push ITV content on to all manner of devices.
“This is the first time ITV has had a CTO on its management board,” said Dale. “[It is] a major shift for the company, which acknowledges that great content and technology go hand in hand to create a sustainable business that will take ITV into the future”.
The new role is not expected to clash with the responsibilities of Carolyn Fairbairn, ITV’s director of corporate development and strategy. Fairbairn’s brief includes multiplatform distribution dea
This article originally appeared in Â© Guardian News & Media Ltd..