Simon & Schuster Look To ‘Enhanced’ E-Books Beyond Apps

Scribner and Simon & Schuster Digital began selling an “enhanced e-book” of Rick Perlstein’s best-selling doorstop, Nixonland, in the Apple (NSDQ: AAPL) iBookstore and on Amazon (NSDQ: AMZN) on Thursday. The title, which was already available in an Amazon Kindle version, represents the first test of whether Apple can challenge Amazon as a bookseller. Simon & Schuster hopes it will serve as a step forward expanding the possibilities of e-books beyond text — all without having to create a book app instead.

In an interview with paidContent, Ellie Hirschhorn, Simon & Schuster’s EVP, chief digital officer, said that the company has plenty of apps available in the iTunes Store, such as a Klingon Dictionary app and author apps for writers such as Jodi Picoult. But for an actual book, the publisher feels that a marketplace where only books are sold is best.

“We’re definitely playing in the app arena, but this is a different animal. It’s not better or worse, but as an editorial endeavor, it belongs in a bookstore,” she said. “The nice thing about an e-book is that it