Google To Buy Social Payment Provider Jambool

Google (NSDQ: GOOG) is set to make another not-so-small acquisition, this time for virtual currency company Jambool, TechcCrunch reports, citing unidentified sources. The price is estimated to be around $70 million, including earnouts.

If this deal goes through, it would be the search giant’s 19th since August ’09. Speaking of which, Jambool raised a $5 million funding exactly a year ago. Along with analytics and demand-side platforms, social payment startups are a current favorite among investors and companies like Google which are looking to keep acquiring.