Market Shrugs At MediaMind (Formerly Eyeblaster) IPO

It was an active week for digital media IPO filings — and actual IPOs too. MediaMind, the online ad campaign management firm formerly known as Eyeblaster, finally went public almost two years after it had first tried to do so, becoming the first digital media related company to list its stock in three months. The company priced its shares at $11.50, a steep discount to the $14 to $16 it had hoped to sell its shares for, meaning it raised about $57.5 million, instead of the hoped for $92 million. The market’s reaction: A shrug. Two days in, MediaMind’s stock is trading at $11.05 — a drop in line with the overall fall in our ContentNext Media Index