The Morning Lowdown 08.12.10

»  Funny, but wasn’t Demand Media always profitable, according to CEO Richard Rosenblatt? Well, as the IPO filing revealed, that really wasn’t the case. [WSJ]

»  AppleTV is getting a makeover, starting with the name: the set-top box will be known as iTV, and while it will be cheaper at $99, it will lose the ability to handle 1080i or 1080p video. [Engadget]

»  Barnes & Noble (NYSE: BKS) is expected to settle a lawsuit brought by investor Ron Burkle, over a plan that would limit his ability to increase his stake in company, which may be put up for sale. [NYT]

»  The company that holds the rights to Johnny Carson’s years as host of NBC’s The Tonight Show has created a searchable video database of 3,300 hours of that era to keep the memory alive in the age of YouTube. [LAT]

»  The Internet Content Syndication Council, whose members includes Reuters (NYSE: TRI), Turner and CBS (NYSE: CBS), are looking to uphold time-honored standards of reporting, sourcing and editing as the rise of content farms calls such ideals into question. [Mediaweek]

»  Newsday is staffing up a bit in its newsroom and on its digital edit side as well. [Romenesko]

»  Legendary newspaper editor, reporter and novelist Pete Hamill is preparing a straight-to-e-book work of non-fiction on immigration. He’s still never used an e-reader, but is leaning towards the iPad. An 86-year-old friend swears by it. [NYT]