The web series Project Rant today released their newest video rant recreation, with a twist. Instead of its traditional format, which uses a user-submitted complaint as source material, YouTube Comments pays tribute to the hyperbolic and homophobic comments Rant episodes have been receiving on YouTube — comments that are kinda sorta NewTeeVee’s fault.
See, you might remember that last March, YouTube (s GOOG) asked us NewTeeVee-ers to curate a selection of lesser-known but excellent web series as a part of its guest editor program. The shows spent a day being featured on the YouTube front page, gaining an impressive bump in view counts as a result.
Project Rant was one of the series we featured, and thanks to that experience it ended up joining the YouTube Shows page, which has been another great source of promotion. However, it’s also meant a distinct uptick in offensive and poorly spelled comments — which eventually inspired this video.
“The best thing about getting a larger audience is the ability to interact with them,” Rant co-creator Luis Esteban Caffesse said via email. “With so many views in such a short time — and given the fact that it’s YouTube — obviously quite a few of the comments we got were overly negative. Given that turning negativity into entertainment is what we do… we thought it would be an interesting twist on the show — turning the mirror onto the people who rant anonymously about videos we make about people who rant anonymously. As one of our fans said, ‘this episode is so meta it’s almost a palindrome.'”
Since being featured on YouTube last March, Project Rant has gone from about 1,000 subscribers to 16,500, and its channel views have climbed to 4.6 million views. This newest video so far has over 400 comments, my favorite of which is:
People who say this one? isnt (sic) funny are fake and gay.
In short: Internet success has its price, but this is the very definition of turning lemons into lemonade.
Related GigaOm Pro Content (subscription required): Why Viacom’s Fight With YouTube Threatens Web Innovation (subscription required)