Nielsen Raises Up Planned IPO To $2.01 Billion

Talk of IPOs is in the air these days, as audience measurement company Nielsen is increasing the amount it wants to raise in a stock sale to $2.01 billion, according to its latest S-1 filing. Just two months ago, the company had planned to file for a $1.75 billion IPO. The move comes as several media companies are considering possible public offerings, including Hulu, which is reportedly just entering the talking stage with investment bankers.

Hulu’s early plans for a stock sale value the company at around $2 billion. A week ago, freelance aggregator Demand Media filed for an IPO. The company listed a