Today in Social

ReadWriteWeb surveys its readers and concludes that Facebook’s real-time news feed is making profile pages obsolete. Similarly, NM Incite’s Pete Blackshaw teases “Do we still need websites?” in his column on the role of brand sites. He wisely concludes that corporate sites should be the source that feeds social media, a hub-and-spokes model. I suspect both sites and feeds will thrive, as they fulfill different information-consumption needs: scanning, browsing, deep-diving. ReadWriteWeb gets misty eyed at the thought of feeds replacing blogs, lamenting the potential de-emphasis of archived content. It’s an ADD world. And weren’t blogs the original online content stream? Meanwhile, blogger network Gawker Media redesigns its sites to feature single stories, rather than a stream.