Photos/Videos to Drive SuperSpeed USB Adoption

Digital cameras and camcorders will drive the adoption of SuperSpeed USB faster than any other segment, according to market research firm In-stat. The newest implementation of the USB computer interface provides fast data transfer for HD video, and companies will be outfitting cameras with the technology in increasing numbers. The research indicates that digital cameras and camcorders will reach a 50 percent and 60 percent market penetration, respectively, by 2014.

SuperSpeed USB, a faster bus implemented in USB 3.0, provides a high-speed transfer mode reaching 5 Gbits/second. This fast transfer is perfect for large HD video files, as a 25 GB file can be transfered in just 70 seconds; this compares to a transfer time of 14 minutes using existing USB 2.0 technology.

USB 3.0 has a benefit for mobile device owners aside from the speed improvements, as the technology allows charging devices through the USB port on laptops without impacting performance. Most smartphones are using either microUSB or miniUSB connections for power, and USB 3.0 provides a faster charge time for such devices.

Laptop makers are just beginning to produce devices with USB 3.0 technology onboard. New interface technology is slow to roll out due to the “chicken and egg” situation: A lack of USB 3.0 peripherals slows the need to put such connections on laptops. OEMs will be slow to make peripherals with the new technology as few computers have the connections. The adoption of USB 3.0 by the camera industry is important, as it will push computer makers to start using it. Our Mobilize event next month will highlight all aspects of the mobile scene — perhaps we’ll see some USB 3.0 in action.

Related research on GigaOM Pro (sub. req’d): To Win In the Mobile Market, Focus On Consumers