Newspaper Ad Spending Keeps On Falling — But More Slowly

Some relatively good news for the newspaper industry; total newspaper print and online ad spending dropped 5.55 percent last quarter, the smallest percentage drop since the first quarter of 2007, according to the latest figures put out by the Newspaper Association of America. A 7.6 percent decrease in print ad spending was offset somewhat by a 13.9 percent increase in online spending, the biggest increase that category has seen since the recession began.

The Newspaper Association of America is, of course, taking a positive spin on the numbers, saying, “despite a highly competitive environment, online advertising growth rebounded back into double digits, while declines in traditional revenue categories continue to moderate as the general advertising recovery progresses. The fact that online now represents nearly 12 percent of overall newspaper advertising revenues bodes well for our medium