Sporting News Today Expands Pay Options With iPad Subscription

Sporting News Today has been on the iPad for months via the Zinio newsstand. But Sporting News is trying to expand the discovery — and revenue — potential of its daily online magazine with a variation on the theme: a branded iPad app offering hundreds of pages of sports coverage for $2.99 a month.

“We started with iPad and will kind of work backwards,” Sporting News Publisher Jeff Price explained, preferring for now to focus on the commuters and other iPad owners who want a rich and interactive reading experience. In the meantime, the Zinio version available on the iPhone.

The free app includes a sampling of content and access to issues through a Zinio account. Single copies purchases go through the Zinio store on Safari and are priced to encourage subscriptions — $1.99 an issue compared with $2.99 for 30 issues in the store or the monthly subscription through the SNT app.

The daily issue is delivered at 6 a.m. ET. It’s fairly vanilla for now but SN promises video, photo galleries and an interactive scoreboard in coming weeks. The distribution partner is still Zinio; National Geographic Magazine and National Geographic Traveler also launched similar apps powered by Zinio Tuesday.