Today in Social

It’s not quite a news stream yet, but USA Today is going to start exposing its databases through APIs. The first two will contain info on sports salaries and bestselling books. Jupiter Research (now Forrester) advised media companies to become platforms with APIs back in 2007-2008. Other news organizations, including The Guardian and NPR, have been more API-aggressive than USA Today, but with differing approaches. The NPR mothership needs to support its affiliate stations (where the funding occurs) and The Guardian gives you content in exchange for licensing or passing through its ads. It used to be databases were what media companies thought they could charge for.