Magnify Lowers Pro Prices, Adds Ad & Content Partners

Video curation startup has lowered the prices it charges its Pro Users to deliver and monetize their own videos, as well as those from partners. Magnify has also added new content partners, including Viddler, the Internet Video Archive and SevenLoad, and two new ad networks for enterprise customers.

The new pricing comes as a bit of a step back for Magnify, which earlier this year attempted to wean users off its free service by moving them to its self-service Pro offering for a limited time. The new Pro pricing plan lowers the cost of 5,000 pages views with an ad revenue split to $39.95 a month, from $49.95. And the cost of using Magify’s Pro package with its ad-buyout platform (through which they serve their own ads) has dropped from $74.95 a month down to $49.95 a month.

Magnify CEO Steve Rosenbaum admits that the decrease in prices came as a result of user feedback as the company attempted to move away from what was a free service. “The shift from free to freemium is never a straight line,” Rosenbaum said. “We tried to put in place a free-to-pro transition that we thought was elegant.” Unfortunately, the difference in price for customers who wanted to serve their own adds — from $14.95 per month for up to 1,000 page views to $74.95 a month for 5,000 — was just too large. The shift in pricing also comes as Magnify focuses more of its efforts on attracting larger enterprise customers.

“What we’re trying to do is to build a pro product that works for pro users and an enterprise product that works for enterprise customers,” Rosenbaum said. To that end, the startup added two new ad networks for its Enterprise customers to help monetize their videos. Tremor and YuMe are now integrated with the service, to allow customers to easily fill in excess inventory from the ad networks.

Finally, Magnify has added videos from new content partners, which include Viddler, the Internet Video Archive and SevenLoad. That adds to the more than 20 video providers that customers can aggregate videos from, which also includes Hulu, YouTube, Dailymotion, Metacafe and

Photo courtesy of Flickr user Casey Fleser.

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