The Morning Lowdown 09.28.10

»  It looks like there’s some progress on creating a standard measurement for online audiences, as Nielsen says it can accurately blend data from its TV and online panels with other data provider (Mediaweek). At the same time, rival comScore (NSDQ: SCOR) is testing overnight “gross ratings points.” Maybe online is becoming more like TV after all.

»  You’re probably sick of reading about Apple (NSDQ: AAPL). But indulge this one, since it’s a little more meta than usual: a Pew Research Center