If you were developing an iPad app targeting Jaguar drivers, wouldn’t you charge for it?
The magazine publisher says the iPad edition of Jaguar Magazine is its first ever iPad app, with extra images, maps, videos and features on luxury lifestyle and design – all for free.
That’s because Jaguar Magazine, in its original print format, is produced by Haymarket’s customer publishing division and actually distributed free, binannually, to Jaguar buyers around the world in seven languages, reinforcing their classy purchase decision.
The model is unchanged on tablet – it’s a branding, rather than a publishing, play.
The latest edition is a hefty 269Mb download.