Comcast Interactive Shifts Fandango’s Budkofsky To Run Mobile Ads

As its parent company’s pending merger with NBC Universal (NYSE: GE) continues at a languid pace, the recently reorganized Comcast Interactive Media (NSDQ: CMCSA) is continuing to shift executives into new roles. The latest is CIM’s promotion of Fandango’s Bruce Budkofsky as its senior director for national sales for mobile, social and strategic partnerships. Fandango, the movie ticketing service, along with women’s shopping and lifestyle e-newsletter Daily Candy previously fell under CIM’s umbrella of online properties, which now just include FancastXfinity, E! Online and

The move comes after last week’s reorg of CIM, which was formerly a standalone unit. Previously, CIM had been run by Amy Banse before being split up. The new CIM is now part of cable operations and headed by Matt Strauss.

In promoting Budkofsky, CIM put an extra emphasis on the importance of mobile advertising. “Comcast Interactive Media