The Morning Lowdown 10.01.10

»  The Social Network, the dramatic account of the early rise of Mark Zuckerberg and Facebook, has gotten mostly rave reviews as it hits theaters today. [The Wrap]

»  Ben Silverman’s Electus will own a stake in a production company that MTV programming execs Tony DiSanto and Liz Gateley are forming. [Deadline Hollywood]

»  Jack Shafer savaged the recent attempts by the trade associations Newspaper Association of America and the Magazine Publishers of America (actually, scratch that, they’ve rebranded) to promote their businesses during Advertising Week. Trades need to stop pleading their cases so hard and just demonstrate value to advertisers and readers. [Slate]

»  NPR took a Twitter survey of its users and found a few slight differences with its Facebook fans: Two-thirds of NPR Twitter followers (67 percent) say they listen to NPR radio broadcasts, in contrast with 76 percent of its Facebook fans. [NPR]

»  The Philadelphia Inquirer and Daily News took a big step toward exiting bankruptcy Thursday, when a federal judge approved the reorganization plan of the newspapers’ parent company. []

»  Pharmaceutical online ad spending is expected hit $1 billion this year and keep rising through 2014, according to report prepared by eMarketer. But until the Food and Drug Administration issues its draft guidelines for online pharma marketing, that growth remains limited. [AdAge]