T-Mobile USA Sticks With Family-Friendly Theme For The New myTouch

T-Mobile USA is unveiling a third edition of its myTouch franchise today, which has been enhanced by a team of T-Mobile developers to create a custom experience running on top of the Android operating system. This time around, the phone was not only built with T-Mobile’s family strategy in mind, but offers a number of features that take advantage of the carrier’s expanding super fast broadband network.

T-Mobile did not disclose when the touchscreen phone will be available, or how much it will cost. Unlike the last edition, which came out in spring, it will not have a Qwerty keyboard. It was manufactured by Taiwan-based HTC.

After the T-Mobile G2, the new myTouch is the second device that takes advantage of T-Mobile’s super fast HSPA+ network. The network, which T-Mobile claims offers “4G-like” speeds, is in 65 major metropolitan areas, including new cities like Denver, Phoenix, Tucson, Ariz.; Salt Lake City, Utah; San Francisco, San Jose, Oakland and Sacramento, Calif., and West *Palm* Beach, FL.

Here are some of the features that will take advantage of the high speeds:

— This is the first time T-Mobile has offered live TV directly to consumers (making it the last U.S. carrier to do so). Through a partnership wth MobiTV, some stations will be free, while others come at additional cost.

— HD Camcorder with will allow users to capture and broadcast HD videos at 720p.

— Front-facing camera enables video chat over WiFi or 3G to another mobile device or PC using Qik and Yahoo (NSDQ: YHOO) Messenger.

— A “Media room” aggregates music, videos, T-Mobile TV, FM Radio and Slacker Internet radio in a single media player.

And, finally, the company has tried to make the phone family-friendly, a theme it has been using — somewhat unsuccessfully — to gain ground against the other larger carriers. The phone is designed to complement its tagline, “Stick Together,” and a recent promotion that has been offering free phone lines for kids.

Therefore, this phone has been designed with the parent in mind. The myTouch comes with preloaded games including Rock Band, and Asphalt Five, Monopoly. It also can be locked in a mode called “kid zone,” which let’s your toddler play with a handful of apps while preventing them from doing damage — like texting or calling anyone. In addition, it’s offering free family-oriented programming like ABC (NYSE: DIS) News Now, Fox Sports, PBS Kids, Disney, Univision, family holiday movie favorites, etc., but will charge for additional stations.