AOL (NYSE: AOL) is joining the group-buying frenzy. The company will offer daily deals by the end of the year on Wow.com, Ned Brody, AOL’s president of paid services, tells us. That will make AOL the biggest media company to date to launch its own daily deals service. Most others have chosen to simply run ads from the hundreds of existing players in the market or to partner with them, although there have been a few exceptions, including TheKnot, which launched its own daily deals service in August.
In a pitch on its site, first spotted by Silicon Alley Insider, AOL says it has “significantly greater audience reach than other online coupon sites” and notes that it will offer businesses both “email and AOL homepage exposure.”
Brody also says that the company has an advantage over other daily deals services in that “our demographic is incredibly willing to try new products and services, especially if they’re brought to you by AOL.” When I asked him why the company wasn’t therefore calling the service “AOL Deals,” he said that AOL hopes to ultimately expand the service beyond AOL properties.
Wow.com has gone through several phases under AOL’s watch. AOL initially got the domain when it bought Compuserve more than a decade ago. After leaving it dormant for years, the company turned the site into a World of Warcraft related destination in 2007.