The Morning Lowdown 10.12.10

»  To promote the launch of its Windows 7 Phone, Microsoft (NSDQ: MSFT) is running an ad campaign intended to aim for “average folks” by ridiculing the obsession other smartphone users have their devices. The ads, by Crispin, Porter & Bogusky, purports to show all the things people miss by giving constant attention to their phones, with the idea that the Microsoft-powered devices will let you “be here now.” [AdAge]

»  Last week it was Facebook COO Sheryl Sandberg getting the gauzy profile in the NYT, as The Social Network held on to the number spot at the box office this past weekend. This week, we learn that Chris Cox, Facebook’s VP of product and credited as the man behind the “groups” feature that promises to better organize your friends, is an extrovert who plays in a reggae band. [WSJ]

»  Apple (NSDQ: AAPL) has been granted a trademark on its widely parroted and parodied