NBC Universal (NYSE: GE) and Google (NSDQ: GOOG) have discontinued their ad sales partnership begun in 2008, the companies have confirmed. The split deprives Google’s TV ad sales unit of one of its major alliances, although it still has deals in place with Dish TV, DirecTV (NYSE: DTV) and a handful of smaller networks like Ovation and the Tennis Channel. The NBCU networks covered under the arrangement included CNBC, MSNBC, Oxygen, SyFy, Chiller and Sleuth.
Two years ago, when the deal was struck, it was seen as a groundbreaking boost for Google’s efforts to transform the TV business by providing a powerful online platform for ad sales. But sources said that NBCU had concluded that there was little value derived from having an Internet company sell its ads. Some of the nets — like Chiller and Sleuth — were just getting off the ground at the start of the deal, and are just now being assigned to national sales teams at NBCU, according to sources. More on Adweek.
This article originally appeared in Adweek.