PlayFirst Raises $9.2 Million For Social Game Expansion

Casual gaming firm PlayFirst has raised $9.2 million in its latest round of funding, which it will use to fund an expansion into mobile and social games. As part of the move, it has hired Eric Hartness, a former chief marketing officer at payment firm PlaySpan as its VP of social games. PlayFirst has historically been known for its downloadable games and online titles, although lately it has been launching games for Facebook and iOs. Chocolatier, for instance, which launched on Facebook over the last year, already has 800,000 monthly active users on the social network.

PlayFirst says $5.2 million of the round is new funding provided by the company’s existing investors, while the remainder is debt financing from Comerica Bank. The funding brings PlayFirst’s total backing to more than $35 million since the company was founded in late 2004. Previous backers include DCM, Mayfield Fund, Trinity Ventures and Rustic Canyon Partners. Some more details in the release here.