Price Cuts Ahead for Sony’s Google TV?

A glitch in Sony’s (s SNE) consumer electronics website revealed that the company may have plans to price some of its Google TV-powered TV sets even more aggressively than officially announced. briefly listed the 40″ Sony Internet TV for a discounted price of $796.99 last night, down from the $999.99 price that was announced during the device’s unveiling in New York yesterday. However, the site didn’t let me pre-order the TV set for that amount, instead reverting to the regular price once I added it to my cart.

Pricing was one of the biggest surprises when Sony launched its Google TV product line yesterday. There had been rumors beforehand that Sony would ask for as much as $1299.99 for the 32″ model and $1499.99 for the 40″ model.  The company eventually announced a much more aggressive pricing, ranging from $599 for a 24-inch model to $1,399 for a 46-inch unit.

Consumers will have a number of options available this holiday season to bring online video content into the living room, and price definitely will be an important factor in their decisions on which devices to buy. Logitech (s LOGI) is asking consumers to shell out $300 for its Google TV-powered Revue set-top box, which is $200 more than the new Apple TV (s AAPL) would cost them, and possibly too much to make the device appealing to the market. In fact, 38 percent of our readers said Google TV has to be cheaper during our last weekend poll.

We asked Sony’s PR department about the pricing glitch, but haven’t heard back.

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