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Considering a mobile program? Mobile marketing is capable of developing strong customer relationships leading to a sustainable competitive advantage for any business. This paper reviews key elements of success in defining and creating mobile programs. Through a review of the top text messaging programs in the U.S., and analysis of successful campaigns, the common elements that combine to make a mobile program succeed are revealed. This paper includes a review of design and implementation considerations, as well as an overview of the major players in the mobile ecosystem. Download the paper here

4INFO is a leading technology-enabled mobile media company that provides integrated mobile publishing, marketing, and advertising to top publishers and advertisers. We create business value through mobile interactions. 4INFO’s expertise in text messaging, ad serving, and mobile search allows our customers to drive the highest value per interaction in mobile.