Amazon (s amzn) isn’t just about Kindles; it sells millions of items, and those are now easier than ever to find on the iPad (s aapl) with the release of Windowshop. The app puts a touch-friendly face on the Amazon online store, designed to help customers find what they want with just a few taps on the screen. The app is free in the App Store, and once the user logs into the Amazon system on the iPad, a full shopping experience awaits.
The app makes searching for products of interest straightforward, and drilling down through all the offerings is actually fun. One-click purchasing is fully supported in Windowshop, and the entire shopping experience is more pleasant than the old-school browser technique. The release of Amazon Windowshop is further proof the company knows online retail, especially how to make buying products easy for the customer.
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