News Corp’s Paywall Is About News Corp, Not The Times

Round about the same time as it makes a bid to acquire the whole of BskyB, News Corp (NSDQ: NWS) has also erected a paywall around the Times.

Analysis of this move to date has focused on what this means for the Times, and what the lessons are for newspapers generally, and produced some valuable insight as to the meaning behind the fluffy numbers.

But I believe this move has almost nothing to do with the Times and everything to do with News Corp's wider bundling strategy, and that considered in this light erecting a paywall around the Times was a sound strategic move which has the potential to return the Times (not just the website) to break even.

» Read the full post on Seamus McCauley’s personal blog, Virtual Economics

This article originally appeared in Virtual Economics.