The Morning Lowdown 11.04.10

»  Google (NSDQ: GOOG) and Publicis Groupe’s VivaKi are launching an ad exchange platform for video and mobile. [NYT]

»  Foursquare CEO and co-founder Dennis Crowley, speaking at Ad:tech this week, hinted at some enhancements coming to the location-based service: customized check-ins based on a user’s history; instant check-in (but you’ll have to wait until GPS gets smarter and battery charges last longer); and brand recommendations (think of Twitter suggesting users to follow). [Mashable]

»  Not that anyone had any doubts, but scandals are very good for traffic, Gawker figures show, Deadspin’s Brett Favre story attracted 1.6 million uniques. But not all scandals are equal: Gawker’s item about failed U.S. Senate candidate Christine O’Donnell got 441,000 uniques. [Romenesko]

»  Google has integrated Promoted Tweets into its real-time search — but not its regular search results. [SearchEngineLand]

»  ZillionTV, which was marking an ad-supported broadband IP video service to telecom companies, is closing up shop. Investors are trying to sell its assets. [Multichannel News]

»  Marc Andreessen wants to a “top-tier” VC and Silicon Valley power broker in the mold of Hollywood’s Mike Ovitz. [Bloomberg BusinessWeek]