The Morning Lowdown 12.13.10

»  A group of some of the largest demand-side platforms — MediaMath, Turn and DataXu — have formed a joint effort called OpenRTB, which is designed to provide a single, seamless platform for bidding on online ad exchanges. [AdAge]

»  What brought the 150-year-old Atlantic Monthly back from the brink? A few key hires on the business and edit, the decision to start blogging and hosting events. [NYT]

»  Gawker certainly isn’t immune to hackers — the site is warning commenters to change their passwords, as the system has been compromised. The group claiming responsibility posted 500MB of data and excerpts from internal Gawker staff chat on Campfire. [Gawker; TNW]

»  Microsoft (NSDQ: MSFT) has come up with its answer to the popular grid-based news reader app Pulse. It’s grid-style news aggregator is called Montage, and it lets users choose a keyword or two that then pulls content from sites such as YouTube (NSDQ: GOOG) and Twitter, as well as RSS feeds Bing News. [Mashable]

»  With Eric Gillin, one of the founders of irreverent (and long defunct) web magazine The Black Table, as director of Hearst Digital Media’s men’s network, he’s trying to inject the same spirit of his former pub into — but don’t call it a sequel. [The Cutline]

»  RHI Entertainment, a company that supplies made-for-TV programming for Hallmark Channel, Lifetime, Syfy and Spike TV, filed for bankruptcy. This is the stuff TV movies are made of. [WSJ]