Mobile Gaming/SocNet Site Qeep Raises Millions In Second Round

Java content is alive and well in the mobile world. Blue Lion Mobile, which makes the youth-oriented, social networking and mobile gaming site qeep, has raised a multi-million-euro second round of funding, led by the French VC XAnge and co-invested by German VC KfW. Existing shareholder Bertelsmann Digital Media Investments also participated.

The investment is a sign of how WAP/java-based content is still going strong, even amidst the surge in app usage on smartphones.

Qeep says that this month it reached 6 million users in 200 countries, and it picks up 10,000 new users every day, using services like photoblogs, multiplayer games, chat/messaging, “sound attacks” and virutal gifts. It claims 500 million mobile page impressions every month.

The service, which has been around since 2006, is free to join and use (not including data fees), although some services like virtual gifts require payments. Members can pick up credits, called q-points, by taking surveys or accepting free trails of services marketed through the social network.

According to Blue Lion’s release, the funds will be used for further product development and international expansion.

Prior to this round, Blue Lion had raised an undisclosed amount in 2007.