Video: Meltwater’s CEO Lyssegen ‘Promotes’ Newspapers’ Content

The UK’s High Court last month ruled against news monitor Meltwater in a case brought by the Newspaper Licensing Agency (see our coverage). At Westminster Media Forum this month, CEO Jørn Lyssegen sat on a panel a few places away from NLA commercial director Andrew Hughes, and was asked what Meltwater really contributes to news sites’ bottom line…

[youtube http://www.youtube.com/watch?v=uPDU5-moWJo&fs=1&hl=en_US&rel=0&color1=0x5d1719&color2=0xcd311b]