Today in Mobile

AdAge caught my attention this morning with an insightful post listing ten new year’s resolutions for the mobile industry and outsiders looking to leverage mobile marketing. While some of the suggestions may seem elementary — don’t limit your mobile marketing efforts to just smartphones, for instance — they also underscore how many companies are failing to fully tap the vast potential the medium holds. So if you’re a company looking to target users through their phones — or if you’re part of the industry that develops and executes those campaigns — the post is well worth a read.