As the rise of the iPhone and iPad has gotten Apple’s audience used to apps, the company has finally brought it a full scale set of offerings to its line of computers with the launch of the Mac App Store this morning. The latest addition to the iTunes Store has about a 1,000 paid and free apps, designed with a particular eye for the Macbook Air, occupies the middle ground between Apple’s mobile devices and its computers.
It’s not clear why someone with a regular Apple (NSDQ: AAPL) MacBook or an iMac would want to use it, since many of the apps being offered already come with the computers, such as GarageBand. But it does reflect that consumers are relying less and less on inserting a CD or DVD to provide applications — and suggest that like the Macbook Air, the next set of Apple computer products may eschew the disc player altogether.
As for the apps themselves, there’s a mix of old and new to start with, all with a variety of prices. For example, you can buy the iPhoto, iMovie and GarageBand apps, which usually come bundled together in its iLife software suite for $49.99, as individual items in the Mac App Store for $14.99 each. At the higher end, Aperture 3, Apple’s photo editing and management software, is available for $79.99. Release