Demand Media Moves Ahead With Its Plans To Go Public

Demand Media, which filed to raise up to $125 million in an initial public offering in August, is apparently now moving full blast ahead with its plans to go public. In its latest filing with the Securities and Exchange Commission, the company says it expects to raise up to $138 million by selling 7.5 million shares at between $14 and $16 a share. That will give Demand Media a market value of as much as $1.3 billion, since it has roughly 83 million shares outstanding.

The filing also provides a new look at Demand Media’s finances. During the three months ended Dec. 31, the company says its revenue increased by roughly 31 percent to as much as $73.5 million, a jump that was driven by its “content and media” business, which reported a 43 percent increase in sales. (Demand Media also has a substantial domain business.) The company also narrowed its losses, saying it expects to report at most a profit of $600,000 and at worst a loss of $1.9 million, compared to a loss of $3.9 million during the same period a year ago.

The offering ran into an obstacle last fall, when the Securities and Exchange Commission asked some questions about its accounting, concerns AllThingsD’s Kara Swisher detailed here. The latest filing, however, seems to indicate that those concerns are no longer an issue. Companies often make their stock market debuts as soon as within weeks of pricing their offerings.