The Morning Lowdown 01.12.11

»  Yahoo (NSDQ: YHOO) Sports has an audience of roughly 50 million visitors — so what do you do with that? Naturally, it’s time to create an online magazine. [NYT]

»  Major ad agencies have been “buying innovation” for years. But maybe that has caused shops to think more like tech companies and less like marketing providers? [AdAge]

»  After Twitter received a court order from the U.S. government that the microblog service hand over data about a number of people connected to WikiLeaks, the company decided to fight the ruling and warn the subjects of the inquiry that they were being targeted. [Wired]

»  Gannett’s The Daily Record, Courier News and Home News Tribune will cut their collective newsroom staff approximately in half, employees of the local newspapers were told Monday. [Chatham, NJ Patch]

»  What hath Foursquare wrought? The rise of entertainment “check-ins” — instead of ones based on physically-based ones — from companies like GetGlue, Philo, and Miso. GetGlue has an early head start of about three years, but the others appear to be making inroads. [ClickZ]

»  If you’re one of the majority who isn’t cutting the cable cord, the companies will show their appreciation by raising your bills yet again — but not by much. [MediaMemo]