Today in Mobile

The mobile industry is buzzing this morning about Bloomberg’s report that Apple plans to add NFC to iPhones and iPads, enabling consumers to use them to make purchases at the retail counter. Several pundits think the move may be just the kick in the pants NFC needs: my colleague Darrell Etherington of the Apple Blog writes that Apple the “most likely to take mobile payments mainstream,” while TechCrunch’s MG Siegler opines that integrating an NFC-based payment system with iTunes gives Apple a chance to execute “the greatest trick they’ve ever pulled.” But a lot of other heavyweights are pursuing the same goal, including carriers and Google. Apple may eventually win, but for now the space is wide open — and unproven.