French Telcos Form M-Commerce JV Buyster To Rival Le PayPal

Here’s another example of France and her companies coming together to go it alone against existing international equivalents…

The three main French mobile carriers – Orange, Bouygues and SFR – are teaming with IT company Atos Origin to start a new electronic payments system dubbed Buyster.

The mechanism will work “by linking a mobile phone number to a bank card”, says FT, which reckons Buyster will rival PayPal and Google (NSDQ: GOOG) Checkout. But the companies add that Buyster will work with mobile and fixed internet. “It will be marketed to online merchants,” they say.

France’s newspapers and Orange recently formed a “kiosk” consortium, ePresse Premium, to charge for news on the web and e-readers…

Orange already operates its own Read&Go e-reader and replicas store. One can easily imagine connecting ePresse Premium and Buyster such that French electronic newspapers are paid for through mobile bills.

There is a high level of cooperation between hard-pressed publishers and the government in France, as the industry looks to dig itself out of its numerous holes.

The telcos and Atos have formed Buyster as a JV. Buyster GM Eric Gontier, in the release: “Over the next five years, we are counting on a share of the mCommerce market representing 10% of the turnover for eCommerce with an estimated amount of just over €6 ($8.18/£5.08) billion.”