The Morning Lowdown 02.08.2011

»  One big question hanging over AOL’s acquisition of The Huffington Post is how its recently hired ad team will do without the man who built it, outgoing president and chief revenue officer Greg Coleman. [ClickZ]

»  Before AOL-HuffPo, the big media merger of the moment was The Daily Beast and Newsweek. Brian Morrissey finds two flaws in that print/web hybrid: one is lack of scale. The other is that it has cut itself off from the natural online ad system by accepting only custom ads — which is a bigger problem when you don’t have scale. [Mediaweek]

»  Consumer magazines arrested circulation declines during 2010’s latter half. Total paid and verified circ fell 1.2 percent for the period. In comparison, circ slipped 2.3 percent in the first half of the year. Newsstand sales, however, did worse, sliding 7.3 percent versus a 5.6 percent fall off in h12010. Total paid subscriptions also decreased 1.2 percent. No word on how digital and e-paper factored into the mix, as “magazines (unlike newspapers) do not break out digital copies in their FAS-FAX report,: an Audit Bureau of Circulations rep said. [FAS-FAXlogin required].

»  Google (NSDQ: GOOG) executive Wael Ghonim, whose social-media expertise played a part in igniting the anti-government protests in Egypt, was released today by Egyptian authorities. [Bloomberg]