Kaltura Raises $20M From Intel & Others

White-label video distribution startup Kaltura announced Monday that it has raised $20 million in a funding round led by Nexus Venture Partners, with participation from Intel Capital (s INTC) and existing investors .406 Ventures and Avalon Ventures, along with Silicon Valley Bank. The latest round, which brings total funding to $27.5 million, comes as Kaltura has seen huge traction for its open-source video platform, which the company says is now used by more than 100,000 publishers.

Kaltura works like any other online video distribution platform, except unlike competitors like Brightcove or Ooyala, it makes its software available for free, giving away hundreds of APIs and its source code and enabling publishers to build and customize the platform to suit their own workflows. While its software is available for free under the AGPL license, it can also be used as a hosted service or licensed as a self-hosted platform for publishers to deploy in their own data centers or cloud-based hosting.

Kaltura makes money through its hosted and licensed offerings and by providing custom professional services on top of the platform. The startup also has launched a marketplace through which developers can create applications for its platform that can be used by other publishers.

In addition to the funding news, Kaltura also released some info on publishers that have chosen to use the platform. It says more than 100,000 publishers serve video with its software, including some big-name video publishers like Fox, (s NWS) Paramount (s VIA) and HBO, (s TWX) as well as universities like MIT, Yale, Stanford, Princeton, NYU and Columbia University and enterprises such as Best Buy, (s BBY) Texas Instruments (s TXN) and Siemens. (s SI)

That customer growth has led to pretty rapid acceleration of hiring over the past year. Kaltura CEO Ron Yekutiel said in a phone interview that the company doubled its headcount in 2010 from about 40 employees to 80 today. Kaltura is looking to grow that even further, to 150 employees in the near future. In addition to ramping up personnel to increase development and professional services, Kaltura is also looking to expand into more markets, including Europe, the Far East and India, Yekutiel said.

Related content on GigaOM Pro: (subscription required)