New Offerings Raise MSLO Digital Ad Revenue

Martha Stewart Living Omnimedia (NYSE: MSO) didn’t have a great quarter, but digital, along with broadcasting, were bright spots. Digital ad spending was up 26 percent in Q4, as the company launched its Martha Stewart Living paid digital magazine app during the quarter, along with a “Cookies” app that offered recipes and is still highly ranked in the Apple (NSDQ: AAPL) App Store’s Lifestyle category since November. Publishing revenues were down slightly to $44.6 million, versus $47.6 million last year.