Federated Media, WordPress And GE Partner On Eco-Blog Site

Federated Media Publishing has extended its reach into areas such as food and health the past year and now it’s getting into clean-tech. The blog network has launched EcoPressed in a partnership with blog platform WordPress, along with underwriter General Electric (NYSE: GE) and interactive marketing agency Beeby Clark+Meyler.

While the closeness of a corporate sponsor and blogging might seem to blur the traditional lines between content and commerce, FM says it will maintain independence by relying on WordPress’ top users in the clean-tech blogging space as well as FM’s larger content producers.

FM CEO Deanna Brown will be speaking today at the paidContent 2011 conference at The Times Center in New York City