IPC, Absolute Adopt New Commenting Tools

IPC Media and Absolute Radio each say they are first in the UK to adopt new tools that will let their consumers feed comments through to their media properties…

The magazine publisher says it is adding Facebook’s updated Comments plugin to its Nuts and Horse & Hound magazine sites initially, here and here. Comments added by readers will appear on their Facebooks and on the magazine sites.

Absolute Radio is taking on the new AudioBoo iPhone API, which app developers can incorporate to let users record and submit audio clips. It is updating its Iain Lee show app with the functionality, which already includes audio clips from the presenter’s show. Users’ clips may be played on-air or on Absolute’s website.