CBS Buys Clicker, Names Lanzone Head of Interactive

CBS (s CBS) announced today that it has acquired online video search service, and will replace outgoing CBS Interactive head Neil Ashe with Clicker CEO Jim Lanzone. The acquisition comes just about 18 months after launched to the world, providing an easy way for viewers to find, browse and navigate online videos across a wide range of services and on connected devices.

Clicker will integrate nicely with CBS’s, which provides a host of metadata for TV all shows broadcast over the last 40 years. The guide boasts content from multiple free and paid video sources, and is also designed to help viewers find live and mobile content. And Clicker’s latest move — to integrate with social network Facebook — should give CBS and the ability to provide more personalized recommendations and social features to users.

As part of the acquisition, Lanzone was named president of CBS Interactive, and will be in charge of all Interactive properties, including,,,, and Lanzone previously served as CEO of search engine, which was acquired by IAC (s IACI) in 2005. He will succeed outgoing CBS Interactive President Neil Ashe, who announced late last year that he would be stepping down after the company named a successor.

Clicker launched at NewTeeVee Live in November 2009, and has raised $19 million, including an $11 million round last February that was led by JAFCO Ventures and included previous investors Benchmark Capital and Redpoint Ventures. We’ve reached out for more details on Lanzone’s plans for CBS Interactive and the integration of Clicker into its business, and will update as we have more information.

Lanzone appeared in our first episode of Cord Cutters, to tell us how online video viewers can use Clicker to find all their favorite videos:


Related content on GigaOM Pro: (subscription required)